publication . Bachelor thesis . 2015

Pricing strategy for products in the healthy fast food sector in Stockholm

Hermann, Tim;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: KTH, Entreprenörskap och Innovation
  • Country: Sweden
The demand of fast food is increasing in current food market worldwide. But fast food, as one of the unhealthy food types, cannot deny its impact as one of the causes of leading death in populations of most high income countries. Healthy fast food is called by governments, health organizations and societies, and desired by customers especially in Sweden because it is affordable, easy accessible, and most immortally, healthy. Companies are emerging based on the current fast food demand to provide healthy one in its unique style and format to meet the needs of healthy food in Sweden market. This research focuses on pricing approach and strategy that is suitable fo...
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Pricing strategy, value based pricing, cost based pricing, food, beverages, enterprise, marketing, Stockholm, nutritious, healthy, organic, fast food, trend.
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