Business Models for Mobile Media Services : A case study in China mainland market

Bachelor thesis English OPEN
Huang, Jin;
(2012)
  • Publisher: KTH, Skolan för informations- och kommunikationsteknik (ICT)
  • Subject: Mobile Video | Mobile Music | Business Models | Value Chain | Telia-Spotify Case | China | Revenue Model | Operator Strategies | 3G Mobile Video License.

Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. In Europe, ther... View more
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