publication . Bachelor thesis . 2016

Densidad Digital: la Causa de los Procesos de Transformación Digital

Bush Amengual, Xavier;
Open Access English
  • Published: 27 Jun 2016
  • Publisher: Universitat Politècnica de Catalunya
Abstract
Digital technologies have increased the influence of technology in business, even changing busi- ness models and strategies of organisations. This influence, called Digital Transformation of Business (DT), happens when there is an increase of the number of digital connections, infor- mation and interactions. This phenomena has been defined as Digital Density (DD) and aims to provide an assessment of the digitalization status of an organization. With the concept of DD we propose the DD Framework, that has two parts: qualitative and quantitative. In order to support both parts we simulate the effect that a platform for smartphones called Waze has on the traffic fl...
Subjects
free text keywords: :Economia i organització d'empreses [Àrees temàtiques de la UPC], Traffic engineering, Simulation methods, Business, digital transformation, digital density, braess, transit, waze, Transformación digital, densidad digital, tráfico, Simulació, Mètodes de, Negocis -- Programes d'ordinador, Enginyeria del trànsit

2 Digital Transformation & The Digital Density Framework 3 2.1 Digital Transformation of Business . . . . . . . . . . . . . . . . . 3 2.1.1 Why: Digital Density . . . . . . . . . . . . . . . . . . . . 5 2.1.2 What . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.1.3 How . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2.2 The Digital Density Framework . . . . . . . . . . . . . . . . . . . 9 2.2.1 Retail Sector . . . . . . . . . . . . . . . . . . . . . . . . . 11 2.2.2 Automotive Sector . . . . . . . . . . . . . . . . . . . . . . 13

3 Business Model CANVAS Framework 15 3.1 The Business Model . . . . . . . . . . . . . . . . . . . . . . . . . 15 3.2 CANVAS Framework . . . . . . . . . . . . . . . . . . . . . . . . . 16

4 Waze Business Case: Simulation 18 4.1 Tra c ow in a city: Business Model Evolution . . . . . . . . . . 19 4.1.1 BM without Waze . . . . . . . . . . . . . . . . . . . . . . 19 4.1.2 BM with Waze . . . . . . . . . . . . . . . . . . . . . . . . 20 4.1.3 Comparison: BM model without and with Waze . . . . . 22 4.2 MATLAB simulation . . . . . . . . . . . . . . . . . . . . . . . . . 30 4.2.1 Environment description . . . . . . . . . . . . . . . . . . . 30 4.2.2 Mathematical Background: Volume-Delay Equationl . . . 31 4.2.3 Analysis Set-up: Sioux Falls . . . . . . . . . . . . . . . . . 32 4.2.4 Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

5 DD framework: Quantitative 45 5.1 DD index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 5.2 DD Graph . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

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publication . Bachelor thesis . 2016

Densidad Digital: la Causa de los Procesos de Transformación Digital

Bush Amengual, Xavier;