Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

Doctoral thesis English OPEN
Vigar-Ellis, Debbie;
(2016)
  • Publisher: KTH, Industriell marknadsföring
  • Subject: Consumer knowledge | Objective knowledge | Subjective knowledge | Opinion leadership | Exploratory acquisition | Variety-seeking behaviour | Wine | Information-intensive products

The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketi... View more
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