publication . Bachelor thesis . 2013

Metamodeling for Business Model Design : Facilitating development and communication of Business Model Canvas (BMC) models with an OMG standards-based metamodel.

Hauksson, Hilmar;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: KTH, Skolan för informations- och kommunikationsteknik (ICT)
  • Country: Sweden
Interest for business models and business modeling has increased rapidly since the mid-1990‘s and there are numerous approaches used to create business models. The business model concept has many definitions which can lead to confusion and slower progress in the research and development of business models. A business model ontology (BMO) was created in 2004 where the business model concept was conceptualized based on an analysis of existing literature. A few years later the Business Model Canvas (BMC) was published; a popular business modeling approach providing a high-level, semi-formal approach to create and communicate business models. While this approach is ...
free text keywords: Business Models, Business Model Canvas, BMC, Business Model Ontology, BMO, Metamodels, Meta models, Meta-models, UML, OMG, Model-driven Architecture, MDA, MetaModelAgent, MMA, Design Science, Modeling
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