Creating Competitive Advantage by Rethinking B2B Software Pricing
- Publisher: KTH, Industriell marknadsföring
Pricing Models | Pricing | Software | Key Account Management | Perpetual license | Subscription | SaaS | CAM | GD&T | SPC | Metrology
The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a...