Creating Competitive Advantage by Rethinking B2B Software Pricing

Bachelor thesis English OPEN
Adelstrand, Carl; Brostedt, Emil;
(2016)
  • Publisher: KTH, Industriell marknadsföring
  • Subject: Pricing Models | Pricing | Software | Key Account Management | Perpetual license | Subscription | SaaS | CAM | GD&T | SPC | Metrology

The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a... View more
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