How to scale SaaS business  from local to global markets? : Case of ad servers

Bachelor thesis English OPEN
PANDERS, TOMS;
(2014)
  • Publisher: KTH, Entreprenörskap och Innovation
  • Subject: SaaS | Software as a service | Ad server | Advertising technology | Software

This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product a... View more
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