publication . Bachelor thesis . 2014

Online user tracking and usability tools - a mapping study

Nyström, Niklas;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: KTH, Skolan för teknikvetenskaplig kommunikation och lärande (ECE)
  • Country: Sweden
Abstract
Tracking user activities online can be done in order to improve systems usability, understand user behaviour or to increase monetary prot, to mention a few things. The software tools for this purpose can vary, for example in terms of usability of the tool itself, features, security, price, accessibility and support options. In this study I have developed a methodology to evaluate a selection of modern tools and map them depending on various properties. I have also analysed learning theories to gain an understanding of how they impact on the educational challenges in how to use these tools. This is all done within the context of public procurement. I conclude tha...
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Je rey. Rubin and Dana. Chisnell. Handbook of usability testing : how to plan, design, and conduct e ective tests. Wiley Publ., Indianapolis, Ind., 2008. ISBN 9780470185483 0470185481. URL http://www.worldcat.org/search?qt=worldcat_org_all&q= 0470185481.

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ISBN 9789113028590.

Ben Shneiderman. Designing the User Interface: Strategies for E ective Humancomputer Interaction. Addison-Wesley Longman Publishing Co., Inc., Boston, MA, USA, 1986. ISBN 0-201-16505-8.

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