publication . Master thesis . 2006

Strategies in the digital printing value system

Mejtoft, Thomas;
Open Access English
  • Published: 01 Jan 2006
  • Publisher: KTH, Numerisk Analys och Datalogi, NADA
  • Country: Sweden
Abstract
The research objective of this thesis is to identify corporate strategies and strategic decisions in the digital printing business and to analyze how these have evolved due to the introduction of digital printing. This thesis comprises three separate studies, all based on qualitative case methodology. The first study is focused on digital printing houses and how their business strategies have changed due to their investment in digital printing production equipment. The second study concentrates on customers in the digital printing value system and how they experience the value they get from purchasing digitally printed products. In the third study, it is analyze...
Subjects
free text keywords: Computer Sciences, Datavetenskap (datalogi)
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