Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.

Bachelor thesis English OPEN
Puelma, Rodrigo; Persson, Annika;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: bank industry | competitive intelligence | competitor analysis | Business studies | Företagsekonomi

Abstract   Introduction The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and su... View more
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