Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

Bachelor thesis English OPEN
Sköld, Robin; Nilsson, Magnus;
(2009)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
  • Subject: Cell Phone Carrier | Cell Phone Operator | TV- commercials | Branding | Communication strategy | Advertising | Business studies | Företagsekonomi | Media and communication studies | Medie- och kommunikationsvetenskap

Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. One of the most... View more
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