Avatar based innovation: how avatars experience co-creation projects in second life

Article English OPEN
Matzler, Kurt; Füller, Johann; Kohler, Thomas; Stieger, Daniel;
(2011)
  • Publisher: LLC "CPC "Business Perspectives"
  • Journal: Problems and Perspectives in Management (issn: 1727-7051, eissn: 1810-5467)
  • Publisher copyright policies & self-archiving
  • Subject: Företagsekonomi | Co-creation | Flow theory | Consumer community theory | HF5001-6182 | Business | Technology acceptance models | Avatar-based innovation | Second life | Business Administration

Practical examples as well as research highlight the potential of virtual worlds for new product development especially for utilizing the innovative capabilities and knowledge of consumers and consumer communities. However, most of the observed and often cited virtual n... View more
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