CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.

Bachelor thesis English OPEN
Jonsson, Viktoria; Linnér, Rebecka;
(2016)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: CSR | CSR Communication | Employee | Employee Preferences | Internal Communication | Public Relations

Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown... View more
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