Commuter Shopping : A study in understanding commuting in the context of shopping

Bachelor thesis English OPEN
Andersson, Åsa; Skoog, Sara; Svensson, Johanna;
(2014)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: Commuting | Shopping Malls | Branding | Commuter Shopping

Background For ages people have commuted to work, or to other activities, located outside their home municipality. Statements found indicate that the basic decision for commuting are based on utility maximisation and no matter what the character of the benefit is; it sh... View more
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