publication . Bachelor thesis . 2007

Managing Media Supply Chains in European Publishing Companies : Strategic issues, values and partnerships

Kabiraj, Sajal;
Open Access English
  • Published: 01 Jan 2007
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Media Management and Transformation Centre
  • Country: Sweden
European publishing companies are quickly digitizing their businesses to achieve cost savings, and increased market reach and penetration. IT is increasingly affecting the ways in which the whole value chain operates. Interaction and collaboration costs have been slashed. Physical assets are no longer the cornerstone of competitive success and value propositions. This situation became more critical mainly due to continuous increase in consumer expectations, longer demand chain, conventional mechanism for information flow resulting into poor information visibility, and use of traditional demand forecasting methods. All above issues increase marketing and distribu...
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