CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

Bachelor thesis English OPEN
Ström, Rickard; Backteman, Richard; Batmunkh, Temuulen;
(2009)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
  • Subject: Pink Ribbon | ICA | Lindex | CSR | CRM | Marketing | Rosa Bandet | Marknadsföring | Business studies | Företagsekonomi

Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practi... View more
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