Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

Bachelor thesis English OPEN
Zinn, Marian; Johansson, Helen;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: Mobile Internet | University | Studentenanwerbung | Mobile Advertising | Student Recruitment | Mobiles Internet | Admissions Marketing | Universität | Mobile Werbung | Higher Education Marketing | Higher Education Institutions | Studentenrekrutierung | Studenten Marketing | Mobile Studenten Rekrutierung | Mobile Devices | Smartphones | Studenten-Rekrutierung | Enrollment Funnel | Mobile Student Recruitment | Mobile Marketing | Hochschule | Student Marketing | Mobiles Marketing
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of mar... View more
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