Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

Bachelor thesis English OPEN
Björkqvist, Johanna; Johannesson, Erik; Jorikson, Linn;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management)
  • Subject: Social media | Facebook | company | loyalty ladder | communication | content analysis | Business studies | Företagsekonomi

Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, thr... View more
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