Innovation in Swedish Restaurant Franchises

Bachelor thesis English OPEN
Loikkanen, Jenny; Mazura, Jekaterina; Schrader, Jelena;
(2015)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: innovation | franchise | franchisee | business format franchising | restaurant industry

Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. Due to the dynamic business envir... View more
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