publication . Bachelor thesis . 2012

Strategic renewal in retail companies by means of social e-commerce

Kirilka, Vilius; Stukas, Tautvydas;
Open Access English
  • Published: 01 Jan 2012
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)
  • Country: Sweden
Abstract
Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. More and more companies develop social e-commerce and there is a need to study this phenomenon in more depth. The purpose of this master thesis is to analyse   and   explain   the   phenomena  of   social   e- commerce and show the reasons behind the decision to develop this   strategy   in  retail  companies.  Social  e- commerce is studied  from strategic renewal perspective and main focus ...
Subjects
free text keywords: Social e-commerce, social media, e-commerce, retail, corporate entre- preneurship, strategic renewal
Related Organizations

3 Frame of reference ............................................................. 18 3.1 Corporate entrepreneurship ........................................................ 18 3.2 Strategic renewal......................................................................... 19 3.3 Social e-commerce...................................................................... 20 3.4 E-commerce from the social media perspective.......................... 21 3.5 User generated content............................................................... 23 3.6 Existent networks in social e-commerce ..................................... 23 3.7 Social e-commerce from systematic perspective ........................ 24 3.7.1 Change management in social e-commerce .................... 25 3.8 Social presence in social e-commerce ........................................ 26 3.9 Challenges of social e-commerce ............................................... 27 3.10 Benefits and potential opportunities of social e-commerce ......... 27

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