The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.

Bachelor thesis English OPEN
Skovshoved, Fredrik; Roshandel, Salar;
(2009)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
  • Subject: Sponsoring | Sport | Brand awareness | Motives | Effects | Sponsring | Motiv | Effekt | Varumärke | Business studies | Företagsekonomi

Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. However, there is still no... View more
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