LSPs employees’ perception of customer service : How it influences the brand

Bachelor thesis English OPEN
Granat, Mattias; Nilsson, Camilla;
(2014)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management
  • Subject: Logistics service providers | customer service | employee | brand
    acm: ComputingMilieux_THECOMPUTINGPROFESSION | ComputingMilieux_MISCELLANEOUS

Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Pro... View more
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