Stay tuned! : TV-commercial avoidance in a multitasking environment

Bachelor thesis English OPEN
Arkannia, Seyamak; Lundgren, Gabriella; Stenberg, Åsa;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: Ethnography | media consumption | distractions | multitasking | TV commercials | Etnografi | mediekonsumtion | distraktioner | TV reklam | Business studies | Företagsekonomi

Purpose: The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption. Background: The changes in technology and the n... View more
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