publication . Bachelor thesis . 2017

Media business transformation based on information technology : A pilot study of three Swedish newspapers

Sadat Alavioon, Samin;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: Jönköping International Business School
  • Country: Sweden
The newspaper industry has been transformed after the emergence of information technology. According to the transformation of media businesses by technology advancement this study realizes the importance of opportunities and threats brought by new information technology in the newspaper industry. Therefore, to develop an understanding of how the newspaper industry can transform due to technology advancement three research questions were answered; RQ 1. How can information technologies transform the newspaper industry? RQ 2. What are the barriers in adopting new technology in the newspaper industry? RQ 3. What opportunities are brought by new technology in the me...
free text keywords: media business transformation, online newspaper, information technology
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