Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

Bachelor thesis English OPEN
Andersén, Sophia ; Bengtsson, Annie ; Gilén, Sandra (2014)
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: Social Media | B2B | Relationship Marketing | Integrated Marketing | Social Media Platforms | Warehouse Industry | Marketing B2B | Social Media within B2B

The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. Social media is a new phenomenon to communica... View more
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