Entry Mode Strategies for ire into the Polish Market : A Case Study of ire Möbel AB

Bachelor thesis English OPEN
Johansson, Christopher; Ingvarsson, Carl-Johan; Spak, Fredrik;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
  • Subject: Internationalization process | Entry modes | Business studies | Företagsekonomi

Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is perfor... View more
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