New Challenges of The Book Retail Industry

Bachelor thesis English OPEN
Perez Mendoza, Jorge Arturo; Dujardin, Capucine;
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Subject: Marketing | Electronic Commerce | Business and economics | Ekonomi

Businesses are being more and more influenced by changing forces like globalization, deregulation, convergence of industries, and it has been several years since a newcomer has appeared in almost every marketplace all around the word: e-commerce. The emergence and devel... View more
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