publication . Bachelor thesis . 2005

New Challenges of The Book Retail Industry

Perez Mendoza, Jorge Arturo; Dujardin, Capucine;
Open Access English
  • Published: 01 Jan 2005
  • Publisher: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
  • Country: Sweden
Businesses are being more and more influenced by changing forces like globalization, deregulation, convergence of industries, and it has been several years since a newcomer has appeared in almost every marketplace all around the word: e-commerce. The emergence and development of e-commerce was due to the rapid growth of the internet. This new tool has enabled companies to display and sell goods and services cheaply to consumers and businesses around the world. In this context some traditional industries like the book retail industry could feel threatened by the changes in buying behaviours of customers who have become bold and aggressive in their demands not onl...
free text keywords: Marketing, Electronic Commerce, Business and economics, Ekonomi
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