Challenges facing the advertising world in the digital era :  A comparison between Dutch and Swedish advertising agencies

Bachelor thesis English OPEN
Rozenveld, Marc; Heinonen, Tapio;
(2013)
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Subject: media logic | advertising industry | advertising agencies | advertising | digital marketing

Date: June 7th of 2013 Level: Master thesis in marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Tapio Heinonen & Marc Rozenveld 18 thof November 1988 & 16th of June 1990 Title: Challenges facing the ... View more
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