publication . Bachelor thesis . 2013

Challenges facing the advertising world in the digital era :  A comparison between Dutch and Swedish advertising agencies

Rozenveld, Marc; Heinonen, Tapio;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Country: Sweden
Abstract
Date: June 7th of 2013 Level: Master thesis in marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Tapio Heinonen & Marc Rozenveld 18 thof November 1988 & 16th of June 1990 Title: Challenges facing the advertising world in the digital era. Subtitle: A comparison between Dutch and Swedish advertising agencies. Tutor: Peter Selegård Keywords: media logic, advertising industry, advertising agencies, advertising and digital marketing Research question: How are professionals in advertising agencies in Sweden and the Netherlands experiencing and addressing the challenges of the on-going Internet era? Purp...
Subjects
free text keywords: media logic, advertising industry, advertising agencies, advertising, digital marketing
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