publication . Bachelor thesis . 2013

Marketing within higher education institutions - A case study of two private Thai universities

Starck, Kristian; Zadeh, Shahriyar Hossein;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Country: Sweden
Abstract
Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. Authors: Kristian Starck and Shahriyar Hossein Zadeh. Title: Marketing within higher education institutions - A case study of two private Thai universities. Supervisor: Peter Ekman. Examiner: Eva Manninen Olsson. Purpose: The purpose of this study is to describe and analyze what marketing approaches private Thai higher education institutions (HEIs) use to attract and enroll foreign students. The study’s intention is also to provide recommendations t...
Subjects
free text keywords: Higher Education, Higher Education Institution, Foreign Students, Student Attraction and Enrollment, Thailand, Bangkok University International College, Webster University
Related Organizations

Altbach, P. G., & Knight, J. (2007) The Internationalization of Higher Education: Motivations and Realities. Journal of Studies in International Education. 11: pp. 290-305.

Altbach, P. G. (2004). Globalization and the university: Myths and realities in an unequal world. In National Education Association (Ed). The NEA 2005 almanac of higher education. pp. 63-74. [OpenAIRE]

Barisch, H., & Kotler P. (1991) A Framework for Marketing Image Management. Sloan Management Review. Vol. 32. Issue 2. pp. 94-104.

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