Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

Bachelor thesis English OPEN
Mu, Bin; Xiao, Meng; Gebray, Yonas;
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Subject: CRM | CRM implementation | CRM benefits | Scandic hotel | Clarion hotel | CRM process in hotel

This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to... View more
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