Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”

Bachelor thesis English OPEN
Thienmongkol, Kaorat; Thaisuntad, Pongsatorn;
(2009)
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Subject: online shopping | online purchasing decision | consumer behavior | Economics and Business | Ekonomi och näringsliv

Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasi... View more
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