ABB’s Internationalization in the Emerging Chinese Market : Entry Mode and Market Development Progress

Master thesis English OPEN
Phan Van, Thang; Xin, Zhang;
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: Emerging Market | ABB | Entry Mode | MNCs | Uppsala Model | Chinese

The aim of the thesis is to describe the entry mode choice and market development progress of the successful MNC ABB in the specific emerging market China. The authors also want to use theories in the master course of International Business and Entrepreneurship to expla... View more
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