Study of Brand Awareness and BrandImage of Starbucks

Bachelor thesis English OPEN
Rizwan, Muhammad; xian, Qin;
(2008)
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: Starbucks Brand Awareness

Abstract Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan mrn07003@student.mdh.se Qin Xian xqn07001@student.mdh.se Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigat... View more
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