Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

Bachelor thesis English OPEN
Bumrungkitjareon, Tipaporn; Tanasansopin, Suveera;
(2011)
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: Brand equity | Brand preference | Purchase intention | Men's skin care OR cosmetic product | Consumer behavior and male | Thailand

Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, par... View more
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