publication . Bachelor thesis . 2011

Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

Jiranyakul, Pattaraporn; Yoksvad, Chitraporn;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Country: Sweden
Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption ...
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