publication . Bachelor thesis . 2016

Bryr sig konsumenter om CSR? - En studie om vilka samband som finns mellan företagets samhällsansvar och konsumentvärdet inom klädkonsumtion.

Åström, Jenny-Maria; Haddad, Wendelina; Rabi Navarro, Rosalia;
Open Access Swedish
  • Published: 01 Jan 2016
  • Publisher: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
  • Country: Sweden
Abstract
Abstract - Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes. Date: May 26th, 2016 Level: Bachelor Thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Wendelina Haddad 910915, Rosalia Rabi Navarro 890828, Jenny-Maria Åström 870630 Title: Do consumers care about CSR? A study about the relation between corporate social responsibility and consumer value when purchasing clothes. Tutor: Cecilia Erixon Examiner: Jimmy Röndell Keywords: CSR, CSR activities, value, consumer value. Research Question: ...
Subjects
free text keywords: CSR, CSR-aktiviteter, värde, konsumentvärde
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