Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case
- Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
Online discount coupons | promotional tool | repurchasing | transactional customer | Groupon | discounted prices
In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit fro...