Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

Bachelor thesis English OPEN
Lvovskaya, Yulia ; Tan, Sheena ; Zhong, Chloé (2012)
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: Online discount coupons | promotional tool | repurchasing | transactional customer | Groupon | discounted prices

In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit fro... View more
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