Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

Bachelor thesis English OPEN
Corbitso, Kenneth; Ash, Thomas; Pisone, Neil;
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: M-Commerce | Mobile Commerce | Retail Industry | Clicks-and-Mortar | Interactive Marketing

The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and ... View more
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