Cultural adaptation of Unilever in Vietnam

Bachelor thesis English OPEN
Nguyen, Thi Kim Chung; Nguyen, Le Linh;
(2012)
  • Publisher: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
  • Subject: culture | vietnamese culture | unilever | cultural adaptation | hofstede | corporate culture | national culture | hofstede's cultural framework

The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use o... View more
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