Tuna Park Shopping Centre A comparative study of marketing communication tools

Bachelor thesis English OPEN
Wongrattanavichit, Teewin; Wang, Haiyan;
(2008)
  • Publisher: Västerås : Mälardalens högskola
  • Subject: Marketing Communication Shopping Center | Business and economics | Ekonomi

Date: 2008 June 08 Course: Master thesis Authors: Haiyan Wang, Teewin Wongrattanavichit Tutor: Jan Löwstedt Title: The study of marketing communication effectiveness and customer perception of Tuna Park shopping centre Introduction: The research about the effectiveness ... View more
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