publication . Article . 2015

Measuring the Emotional Response to Beer and the Relative Impact of Sensory and Packaging Cues

C. Chaya; J. Pacoud; M. Ng; A. Fenton; J. Hort;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: American Society of Brewing Chemists
  • Country: China (People's Republic of)
Abstract
In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consumer responses. The objectives of this study were to: (i) measure consumer emotional responses to beer; (ii) determine if a relationship exists between sensory and emotional attributes of products; and finally (iii) investigate the relative impact of sensory and packaging attributes on the emotional response in beer. Using the EsSense Profile technique, level of liking and emotional response to a broad range of 10 comm...
Subjects
free text keywords: Sensory system, Cognitive psychology, Biochemistry, Psychology, Social psychology
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publication . Article . 2015

Measuring the Emotional Response to Beer and the Relative Impact of Sensory and Packaging Cues

C. Chaya; J. Pacoud; M. Ng; A. Fenton; J. Hort;