Finding the right role for social media in innovation

Article English OPEN
Roberts, Deborah L.; Piller, Frank;
(2016)
  • Publisher: Massachusetts Institute of Technology, Cambridge, MA

Although some companies have been able to use social media to develop new insights that lead to successful new products, many others simply do not know how to utilize social media for innovation. Whats more, some companies have seen their innovation performance negative... View more
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