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Libéralisation du transport aérien et stratégies touristiques des compagnies aériennes

Authors: Wang, Wenfei;

Libéralisation du transport aérien et stratégies touristiques des compagnies aériennes

Abstract

Depuis la Convention de Chicago en 1944, l'industrie du transport aérien a maintenu une forte dynamique de croissance, malgré les fluctuations du marché à court terme, dont la dernière a été la pandémie de COVID-19. Cette croissance, soutenue par le développement économique et touristique mondial, s’est traduite par des flux d’échange de services sur le marché international. Les compagnies aériennes dont la stratégie de développement touristique reposait auparavant sur l’intégration verticale et horizontale, se sont tournées vers de nouvelles stratégies basées sur la différenciation et les coûts comparatifs. En effet, la déréglementation dans le transport aérien a joué un rôle clé dans la création de nouvelles dessertes et l’augmentation de la concurrence entre les compagnies sur le marché international. Cette concurrence a favorisé l’émergence de nouvelles stratégies touristiques qui ont participé au développement du tourisme mondial.

Since the Chicago Convention in 1944, the airline industry has maintained strong growth momentum, despite short-term market fluctuations, the latest of which was the COVID-19 pandemic. This growth, supported by global economic and tourism development, has resulted in the exchange of services on the international market. Air companies, whose tourism development strategy was previously based on vertical and horizontal integration, have turned to new strategies based on differentiation and comparative costs. Indeed, deregulation in air transport has played a crucial role in creating new routes and increasing competition between airlines in the international market. This competition has encouraged the emergence of new tourism strategies that have contributed to world tourism development.

Keywords

Air transport, Transport aérien, Commerce international, Low-cost carriers, International trade, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Tourisme international, Differentiation, International tourism, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, Demande de différence, Comparative costs, Coûts comparatifs, Compagnie aérienne à bas coûts

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  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average