New product introduction and supplier integration in sales and operations planning:evidence from the Asia Pacific region

Article English OPEN
Goh, Shao Hung; Eldridge, Stephen;
(2015)

Purpose: This paper investigates the implementation and performance benefits of Sales and Operations Planning (S&OP) within organizations in Asia Pacific. Design/methodology/approach: A case study method was used, with two companies selected. The first company had recen... View more
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