Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

Article English OPEN
Viot, Catherine; Le Roux, André; Kremer, Florence;
(2014)
  • Publisher: SAGE Publications
  • Related identifiers: doi: 10.1177/2051570714533474
  • Subject: second-order structural equation modeling | [SHS.GESTION]Humanities and Social Sciences/Business administration | attitude towards counterfeiting | non-deceptive counterfeiting | intention to purchase counterfeits | attitude towards purchasing counterfeitings | [ SHS.GESTION ] Humanities and Social Sciences/Business administration

International audience; Counterfeiting is a major issue for companies, public institutions and consumers. Despite extensive literature on the subject in marketing, an instrument for measuring the wide variety of the determinants of attitude towards and intention to purc... View more
  • References (15)
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