publication . Conference object . 2021

Examining user engagement in AI-based interactional tools: valorizing the essence of human-beings

Chandra, Shalini; SHIRISH, Anuragini; Srivastava, Shirish;
English
  • Published: 29 Jul 2021
  • Publisher: HAL CCSD
  • Country: France
Abstract
International audience; As the COVID-19 pandemic batters the world and disrupts the economic activities globally, companies are attempting to reshape the future by swiftly turning to use AI-based interactional tools to comply with the mandated social-distancing protocols. However, practitioners are unsure about the efficacy of AI-based interactional systems in facilitating the desired user engagement. Turing test premises user engagement in AI-tools based on the “indistinguishability” of AI-tools from human-beings. Such a user engagement approach for AI-tools is very different from the dominant user-engagement approach employed in prior IS research focusing on t...
Subjects
free text keywords: Media naturalness theory, Human-like trust, Human-like competencies, Chatbot, Artificial intelligence, Mixed methods, User engagement, [SHS]Humanities and Social Sciences, [INFO]Computer Science [cs]
Communities
COVID-19
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