LA PROCRASTINATION DU CONSOMMATEUR : UNE CONTRIBUTION A L'EXPLICATION DU REPORT D'ACHAT

Doctoral thesis French OPEN
Darpy , Denis (1999)
  • Publisher: HAL CCSD
  • Subject: decision delay | framing effects | context effects | report de la décision | procrastination | effets de cadrages | [ SHS.GESTION ] Humanities and Social Sciences/Business administration

Purchase intent postponing is now an important problems for companies. It is developing a large and dynamic research stream in marketing. A number of situational and contextual factors have emerged to explain purchase delay. However the effect of individual and psycholo... View more
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