publication . Contribution for newspaper or weekly magazine . Conference object . 2012

Challenges with social media for user involvement

Anna Ståhlbröst;
Restricted English
  • Published: 01 Jan 2012
  • Publisher: Akademika Forlag
  • Country: Sweden
Abstract
Integrating social media into the innovation process can offer great opportunities for organizations striving for user involvement. Due to the spread of social media in all types of user groups it is, today, possible to engage users all around the world in innovation activities simultaneously. But even if social media usage in innovation activities offers great opportunities, it can be challenging to know how to use it to engage users in these processes. In this paper, the purpose is to discuss and reflect on challenges and opportunities the use of social media for user involvement has. The study reported on is based on a university course in which the students ...
Subjects
free text keywords: /dk/atira/pure/core/keywords/SocialSciences/Statistics,ComputerAndSystemsScience/Informatics,ComputerAndSystemsScience, Informatics, computer and systems science
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Publikationer Luleå Tekniska Universitet
Contribution for newspaper or weekly magazine . 2012
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publication . Contribution for newspaper or weekly magazine . Conference object . 2012

Challenges with social media for user involvement

Anna Ståhlbröst;