Trustworthiness of product review blogs:a source trustworthiness scale validation

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Ghazisaeedi, Mehdi; Steyn, Peter; van Heerden, Gene;
(2012)
  • Publisher: Academic Journals

With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dia... View more
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