Strategies in the Colombian Telecommunication Market – Seen Through the Perspective of Porter

Bachelor thesis English OPEN
Arbin, Bodil ; Jönsson, Lars Holmberg and Caroline (2006)
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: Telecommunication | Strategies | Porter | Colombia | Growth

The most important conclusion we can draw from our research is that Porter´s three generic strategies, mainly the differentiation strategy, still are frequently used in the Colombian telecommunication market. Another conclusion is that a high-speed changing environment,... View more
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