Strategies in the Colombian Telecommunication Market – Seen Through the Perspective of Porter
Jönsson, Lars Holmberg and Caroline
- Publisher: Blekinge Tekniska Högskola, Sektionen för management
Telecommunication | Strategies | Porter | Colombia | Growth
The most important conclusion we can draw from our research is that Porter´s three generic strategies, mainly the differentiation strategy, still are frequently used in the Colombian telecommunication market. Another conclusion is that a high-speed changing environment,...